Lofty alternative for a small brokerage
Quick answer
Lofty, formerly Chime, lists an IDX website, marketing programs and a guided onboarding program, and prices by demo. Omni Studio's real estate workspace is in early access and covers the lead board, showing booking, tasks, and messages today. It has no IDX feed, and deadline texts and Spanish are in design, so compare by job before you switch.
We set up the workflows described here around your records, tools, and approval rules during Custom Build or Enterprise setup. Custom workflows are not included in the Pilot. The examples illustrate the steps; we agree on the scope with you before using live records.
What Lofty lists as of October 2026
A Lofty alternative starts with what Lofty publishes. Lofty is the name Chime now carries: its rename page says Chime is now Lofty, and its pricing page shows a demo request instead of a price, both read October 13, 2026. This article states no Lofty price.
The pricing page names three things a small brokerage will weigh. An SEO-optimized, customizable IDX website. Marketing programs to capture and convert leads. A set-up and success program with guided onboarding, data migration, and a success plan.
- List prices on lofty.com/pricing
- 0
- Pricing by demo
- Lead stages in Omni
- 9
- New to closed won or closed lost
- Free workspace in Omni
- 14 days
- Sample data, no credit card
- Apps through Composio
- 1,500+
- Ask us about Lofty for your account
What does Omni's real estate workspace do today?
We configure your lead board and sources during setup. We build routing rules around your brokerage, and a person approves and assigns each lead.
We connect Google Calendar and configure showing times, waitlists, tasks, and deadline reminders during setup. Bookings and outbound messages wait for approval.
Listing marketing assets go through a review and publish step, with a Fair Housing check on every draft. We scope reactivation and renewal campaigns during setup. AI employee Reggie drafts messages for your approval, with consent checks agreed before a campaign runs.
AI employee Mia answers calls and chats and drafts tour requests without promising a time. AI employee Cody drafts factual follow-ups on listings, leases, and rentals. Every draft waits for your approval, and each decision is recorded. The AI front office for real estate article follows one lead through that loop.
What a Lofty alternative must cover today
Each row names something Lofty lists on its pricing page beside what Omni does today, with the setup scope described on the live Omni pages.
| Job | Lofty, per its page | Omni Studio, setup scope |
|---|---|---|
| IDX website | An SEO-optimized, customizable IDX website. | Keep your current IDX website and listing provider. We connect your MLS and IDX provider during Custom Build or Enterprise setup. Confirm the provider, records and actions before relying on the connection. |
| Lead marketing programs | Marketing programs to capture and convert leads. | We configure marketing drafts and review steps during setup. Marketing sends wait for approval. |
| Onboarding and data migration | A set-up and success program with guided onboarding and data migration. | Setup help with the Pilot. We check your export file first; ask us before you move records. |
| Lead board | Lead capture and conversion features. | We configure the lead board, sources, and assignment rules during setup. A person assigns each lead. |
| Showings | Not listed on the pricing page. | We connect Google Calendar and configure showing requests and reminders during setup. |
| Spanish | Not listed on the pricing page. | We build a Spanish public site, client portal, listing text workflow, and drafted Spanish replies during Custom Build or Enterprise setup. A person approves replies and listing text. |
| Price | Pricing by demo. | Free workspace for 14 days on sample data. See the pricing page for plans and setup scope. |
Lofty lists three services on its pricing page: the IDX website, the marketing programs, and guided migration with a success plan. Keep your listing site with your current provider. We scope provider connections during setup; marketing sends require approval. The Omni versus Lofty page carries the same rows with the read dates.
How does setup help work in Omni?
The Pilot includes setup help and CSV import help. For real estate, ask us to check your export file first. We read a sample before anything moves, and the answer on timing comes after that.
For a brokerage, Omni Studio sets up and runs the workspace with you: the lead board, your reviewed forms, the portal and the connections. See the pricing page for Custom Build and Enterprise setup scope. The AI ops outsourcing for real estate article explains what a managed workspace covers week by week.
We connect your Lofty account and build the record workflow during setup. Omni connects to the apps Composio supports, which is 1,500+ apps. We confirm the connection scope with you.
How to move from Lofty
We configure lead and showing workflows during setup. Keep your current MLS and IDX provider; confirm connection scope before replacing any tool.
- Get the migration terms in writingLofty lists data migration in its set-up program. Ask what the export includes and when you can run it.
- Export the contactsInclude the source and stage columns in the export.
- We check the fileSend a sample. We map your columns to the agreed lead stages before any import.
- Set up the lead boardOwners, stages, source labels, and the showing calendar on your Google Calendar.
- Keep the website on LoftyKeep your current IDX website and listing provider. We scope requested provider connections during setup. Keep your current tools until you have reviewed and accepted the configured workflow.
The full stack, with every vendor price and read date, is on the real estate compare page. The software stack guide explains the replace and connect rule that every compare page follows. The compare hub links every workspace.
Frequently asked questions
Does Lofty show its prices?
No. On October 13, 2026, the Lofty pricing page showed a demo request and no dollar figure. This article states no Lofty price for that reason. If a sales rep quotes you one, write it next to the feature list before comparing it with the setup scope and plans on Omni's pricing page.
Does Omni have an IDX website?
Keep your current IDX website and listing provider. We connect your MLS and IDX provider during Custom Build or Enterprise setup. Confirm the provider connection scope before changing tools.
How does setup help work?
The Pilot includes setup help and CSV import help. For real estate, ask us to check your export file first, and send a sample before you move anything. For a brokerage, Omni Studio sets up and runs the workspace with you, and the pricing page lists Custom Build and Enterprise setup scope.
What is configured during setup?
We scope provider connections, routing rules, and reminders with your brokerage. Keep your existing IDX website. We scope Spanish public sites, portals, listing text, and replies during Custom Build or Enterprise setup. A person approves lead assignments and outbound messages.
Sources
Last updated October 2026.
- Lofty pricing, Pricing by demo, lofty.com, read October 13, 2026.
- Lofty, Chime is now Lofty, lofty.com, read October 13, 2026.
- Omni Studio real estate workspace, omni.studio, read October 13, 2026.
- Omni Studio pricing, omni.studio, read October 13, 2026.
Competitor facts are as of the read date shown, from each vendor's public page. Omni workflow and connection scope is agreed during setup.
