Fresha alternative for reactivation and waitlist follow-up
Fresha wins on low entry price and marketplace bookings. Omni wins the follow-up work: drafts you approve, no commission math.
Fresha Independent is $19.95 a month and Team is $14.95 per bookable team member. Omni Pilot is a flat $497 a month beside your book.
Compared on October 21, 2026 from public information. Prices change, so check each vendor page before you decide.
Which one fits
Pick Omni
you want waitlist offers and win-back drafts approved one by one, with consent records straight.
Pick Fresha
you want low-cost booking, payments, and marketplace clients from day one.
Use both
keep Fresha as the book and register. No booking sync is built today, so lists move by export at setup.
Side by side
| Job | Omni Studio | Fresha |
|---|---|---|
| Booking calendar | PartlyKeep Fresha until coverage is confirmed | YesCalendar columns per team member |
| Marketplace clients | NoNo marketplace in Omni | Yes20 percent one-time new-client fee |
| Reactivation | YesLapsed-client drafts for approval | PartlyMarketing texts at 8 cents each |
| Waitlist fill | YesMia drafts the slot offer | PartlyNotifications by message pricing |
| Reminders | PartlyDrafted for your approval | Yes100 free texts, then per message |
| Payments | PartlyInvoice card pay through Stripe | YesOnline 2.79 percent plus 20 cents |
| Phone answering | YesMia included, drafts wait for you | PartlyAI answering $99.95 plus minutes |
| Memberships | YesMembership changes drafted | PartlyCovered through booking tools |
| Consent records | YesConsent records and checks | PartlyClient records in the calendar app |
| Approval before sending | YesClient messages wait for your yes | NoAutomated notifications send |
| Published price | YesPilot $497 a month on Pricing | Yes$19.95 solo, $14.95 per member |
| Free trial | Yes14 days on sample data, no card | Yes7-day trial listed |
Fresha facts come from its own public pages, dated in Sources. Omni facts come from omni.studio. Yes means the job is covered. Partly means part of the job stays in the other tool.
What it costs
Omni starts with a free 14-day workspace on sample data, no credit card. Pilot is $497 a month. Custom Build is from $4,500 a month. Enterprise: talk to a person. As on the pricing page. AI usage is included in every plan.
Fresha: Independent $19.95 a month. Team $14.95 per bookable team member a month. New marketplace clients carry a 20 percent one-time commission. Read October 21, 2026. See Sources.
What the front-office work is worth a month
- Missed calls turned into jobs (profit)About 0.2 extra jobs a month$6
- Staff hours taken onAbout 117 hours a month across front desk, scheduling, admin, and billing$3,413
- Agency work replacedSEO, reviews, social, ads, and content$1,143
- Apps and tools retired$256 a month of tools today$51
- Answering service replaced$240
- Owner time back17 hours a month at $75 an hour$1,299
Estimated value a month$6,152
Of that, cash a month$1,440
Omni Pilot a month$497
Pays for itselfMonth 1
- Missed calls turned into jobs (profit)About 0.5 extra jobs a month$15
- Staff hours taken onAbout 286 hours a month across front desk, scheduling, admin, and billing$8,624
- Agency work replacedSEO, reviews, social, ads, and content$2,370
- Apps and tools retired$640 a month of tools today$128
- Answering service replaced$640
- Owner time back26 hours a month at $75 an hour$1,949
Estimated value a month$13,726
Of that, cash a month$3,153
Omni Pilot a month$497
Pays for itselfMonth 1
- Missed calls turned into jobs (profit)About 1.3 extra jobs a month$36
- Staff hours taken onAbout 572 hours a month across front desk, scheduling, admin, and billing$17,248
- Agency work replacedSEO, reviews, social, ads, and content$4,470
- Apps and tools retired$1,536 a month of tools today$307
- Answering service replaced$1,280
- Owner time back35 hours a month at $75 an hour$2,598
Estimated value a month$25,939
Of that, cash a month$6,093
Omni Pilot a month$497
Pays for itselfMonth 1
Estimate only, for a salon business. It is not a promise or a customer result. Staff hours count as freed capacity, not cash, unless you cut hours. Custom Build from $4,500 a month changes the payback month.
Assumptions and sources for this estimate
The math is the cautious case from Omni value model v3 (model.py, October 21, 2026). Industry defaults on this page: 35 inbound calls a week for a small business, 10 percent missed, an average first job of $60, a 48 percent gross margin, and $256 a month of tools today. Size changes call volume, staff counts, agency spend, and tool spend by the model factors (small 1, mid-size 2.5, multi-location 6 for calls and tools).
Pay rates are US Bureau of Labor Statistics medians (May 2025): receptionists $18.27 an hour, dispatchers $24.20, administrative assistants $22.86, and bookkeeping clerks $24.36, loaded by 1.429 because BLS Employer Costs for Employee Compensation (June 2026) puts wages at 70 percent of private employer compensation cost. Agency defaults follow the model sources: SE Ranking and Ahrefs SEO pricing surveys, Sprout Social, WebFX, and ClicksGeek (vendor estimates, 2023 to 2026). An owner hour is valued at $75. Omni prices are from the pricing page. Your numbers will differ. Run your own on the cost calculator.
One sample job: a cancellation at noon
AI employee Mia drafts the waitlist offer. Sending waits for your approval.
A noon appointment canceled. Offer the slot to the first person on the waitlist.
Switching is easy
Try one job first
Open the free 14-day workspace on sample data. No credit card, and nothing reaches your customers.
Keep Fresha or move records
We connect your Fresha account during setup, or import client lists and waitlists by CSV. Pilot includes setup and import help.
Approve the first drafts
AI employees draft. You approve each message and change until you trust the pattern.
Details
Details: tool prices, where each side is stronger, and what stays with you
Where Fresha is stronger today
Low entry price, calendar per team member, payments, a marketplace that sends new clients, and an AI answering add-on (fresha.com/pricing, read Oct 21, 2026). Omni confirms booking coverage per business and builds no marketplace.
Where Omni is different
Approval-first follow-up: waitlist offers, win-backs, and membership drafts wait for your yes, and consent records decide who gets contacted. No per-message or per-minute AI charges sit on top of the plan.
Frequently asked questions
Does Omni replace Fresha?
No. Booking, calendar, and payments stay in Fresha until coverage is confirmed for your business. Omni drafts reactivation, waitlist, and membership follow-ups for approval.
Does Omni sync with Fresha?
No booking-software sync is built today. We check apps, permissions, and records during setup, and lists can move by export.
What does Fresha charge beyond the subscription?
Online payments are 2.79 percent plus 20 cents, in-person 2.29 percent plus 20 cents, and new marketplace clients carry a 20 percent one-time commission with a $6 minimum (fresha.com/pricing, read Oct 21, 2026).
Does Fresha answer calls?
Fresha lists an AI answering add-on at $99.95 a month per location with 200 minutes included, then per-minute charges (read Oct 21, 2026). In Omni, AI employee Mia answers and drafts, with AI usage included in the plan.
Sources
- Fresha pricing, read October 21, 2026.
- Omni pricing, read October 21, 2026.
- Omni personal services workspace, read October 21, 2026.
Compared on October 21, 2026 from public information. Competitor facts come from each vendor's own public pages. Omni facts come from omni.studio. Spot something out of date? Tell us on the contact page.
Try one job first
Run one workflow in a free workspace for 14 days. No credit card.